Bad Spelling - Big Profits for PPC Marketers!
That’s right. We’re not all good at spelling. And we’re not all good at typing.
That being said when we search the web using our favorite search engine, we tend to make typo errors and spelling errors. When we do this, Google will usually make a suggestion to you, but it will still give you search results and Google ads will still appear on the right side.
How does Google know to display those ads even though you misspelled the search expression? That’s because believe it or not, advertisers are actually bidding on those misspelled words.
By doing this you end up finding buyers that you wouldn’t have before. You also get great positioning for less as less people bid on those misspelled words!
Affiliate marketers new to the PPC marketing game, usually just use a huge list of keywords using broad, exact and phrase matches, which of course are a must. However, they don’t include the possible mispellings.
For example, let say the niche you’re promoting is Organic Gardening. You may have some keyword phrases such as:
organic vegetable gardening
In Google Adwords you would enter:
“organic vegetable gardening”
[organic vegetable gardening]
organic vegetable gardening
That would cover the broad, exact and phrase matching. But how about:
oganic vegetable gardening (note missing letter)
organicvegetable gardening (note missing space)
organic vegetable gardenning (note double letter)
And even more, you still haven’t looked at swapped letters such as:
ogranic vegetable gardening
So, just for this phrase to cover more bases and get low cost hits you would have to do this:
“organic vegetable gardening”
[organic vegetable gardening]
organic vegetable gardening
[oganic vegetable gardening]
“oganic vegetable gardening”
oganic vegetable gardening
[organicvegetable gardening]
“organicvegetable gardening”
organicvegetable gardening
[organic vegetable gardenning]
“organic vegetable gardenning”
organic vegetable gardenning
Plus the swapped letters. You get the idea.
Do this for every keyword phrase to increase your profits!
By now you may be thinking, “Frank, I can’t possibly do this for every keyword! I literally have hundreds of keyword phrases I use for advertising”. That’s a good point.
On the other hand, why give up sales? I mean sales that cost you less and make you more profit. What if you increase your sales for every campaign you’re running?
Would the extra time to do this be worth it? What if you get an extra lead commission of $100 per week?
I know it’s time consuming to do this, and that’s why personally I use a tool that makes this task extremely easy. Like a few seconds for each keyword phrase I want to use!
By using this tool, it’s a one-two punch because you’ll be making more money without loss of productivity. What more can you ask for? Besides you’re competition is using it.
I urge you all to use this technique to increase your profits.
Here’s what I use. It’s called Keyword Transformer. Check out the video.
Till next time!
Frank Mamone
Affiliate Marketing - No Website Required!
Although I’ve been doing business online for a couple of years, this is the year that I started getting into Affiliate Marketing. Since you visited this site, you probably already know what that is. If you don’t, it’s all about selling other people’s products and making huge commissions.
The beauty of it is that you don’t even need your own website if you use the Pay-Per-Click method.
This is a technique that has been used by a lot of affiliate marketers and is now becoming very popular.
The idea here is rather than building your own website promoting your affiliate link, you send the traffic directly to the merchant by purchasing advertising on a PPC engine like Google Adwords. This means you can almost instantly test any market you chose without:
1. Registering a domain
2. Building a Website
Heck, you don’t even need a hosting account!
Does it work? Absoulutely!
There are people making millions doing this - and I’m not exaggerating.
For new affiliate marketers there is the legitimate concern that the risks of spending a lot of money and not getting any sales is a detterent towards using this method. And it’s true of course. If you’re advertising for a dud which does not convert, you will lose money.
But the idea here is to find products with web pages or websites that convert and give you the advertiser a huge ROI.
There are many techniques to find those niches and keywords and they will be the subject of this blog in the coming days.
So, I encourage you to subscribe to my RSS newsfeed and follow along to learn the latest techniques on:
1. Testing Markets On the Cheap
2. Keyword Research and Analysis
3. Maximizing Your ROI
and much much more.
Thank you for reading today’s post. This is a new blog and I will be improving and adding content to help you become a better and more profitable Affiliate Marketer.
Frank Mamone