Bad Spelling - Big Profits for PPC Marketers!

That’s right. We’re not all good at spelling. And we’re not all good at typing.

That being said when we search the web using our favorite search engine, we tend to make typo errors and spelling errors. When we do this, Google will usually make a suggestion to you, but it will still give you search results and Google ads will still appear on the right side.

How does Google know to display those ads even though you misspelled the search expression? That’s because believe it or not, advertisers are actually bidding on those misspelled words.

By doing this you end up finding buyers that you wouldn’t have before. You also get great positioning for less as less people bid on those misspelled words!

Affiliate marketers new to the PPC marketing game, usually just use a huge list of keywords using broad, exact and phrase matches, which of course are a must. However, they don’t include the possible mispellings.

For example, let say the niche you’re promoting is Organic Gardening. You may have some keyword phrases such as:

organic vegetable gardening

In Google Adwords you would enter:

“organic vegetable gardening”
[organic vegetable gardening]
organic vegetable gardening

That would cover the broad, exact and phrase matching. But how about:

oganic vegetable gardening (note missing letter)
organicvegetable gardening (note missing space)
organic vegetable gardenning (note double letter)

And even more, you still haven’t looked at swapped letters such as:

ogranic vegetable gardening

So, just for this phrase to cover more bases and get low cost hits you would have to do this:

“organic vegetable gardening”
[organic vegetable gardening]
organic vegetable gardening
[oganic vegetable gardening]
“oganic vegetable gardening”
oganic vegetable gardening
[organicvegetable gardening]
“organicvegetable gardening”
organicvegetable gardening
[organic vegetable gardenning]
“organic vegetable gardenning”
organic vegetable gardenning

Plus the swapped letters. You get the idea.

Do this for every keyword phrase to increase your profits!

By now you may be thinking, “Frank, I can’t possibly do this for every keyword! I literally have hundreds of keyword phrases I use for advertising”. That’s a good point.

On the other hand, why give up sales? I mean sales that cost you less and make you more profit. What if you increase your sales for every campaign you’re running?

Would the extra time to do this be worth it? What if you get an extra lead commission of $100 per week?

I know it’s time consuming to do this, and that’s why personally I use a tool that makes this task extremely easy. Like a few seconds for each keyword phrase I want to use!

By using this tool, it’s a one-two punch because you’ll be making more money without loss of productivity. What more can you ask for? Besides you’re competition is using it.

I urge you all to use this technique to increase your profits.

Here’s what I use. It’s called Keyword Transformer. Check out the video.

Till next time!

Frank Mamone

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